I was approached by the founder of Making Friends Records to create their branding. Making Friends is the brainchild of Lee, who wanted to create records created from collaborations. 
The brief was to create something silly and fun with a hint of cheekyness.

When Lee was creating music at home he would be joined by his late cat “Mr Fluffybum”. 
I designed this idenity based on the idea that when cats make friends with you, they like to shove their bum in your face and also is a tribute to “Mr Fluffybum”.


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